Ellen DePasquale, Constant Contact Regional Development Director

Ellen is a well-known software expert and marketing advisor to small businesses, nonprofits, and associations in the New York Metro area with 20 years of experience. Her technology best practices and business efficiency advice helps small organizations grow their businesses and build great customer relationships. Ellen has been invited to present by the National Association of Professional Organizers, Inc. Magazine, and Microsoft Corp., and has spoke at the Inbound Marketing Summit in Boston, Fair Media Council's Connection Day on Long Island, and NYXPO for Business in NYC. Author of It's About Time: Time Management Tips From The Software Revitalist(TM), Ellen's practical small business advice has appeared in numerous publications, including Crain's New York Small Business, The New York Enterprise Report, Success, and Worth. She is also the Digital Marketing Strategy Advisor to the Board of Directors of Veterans Across America.

Supercharging Your Facebook Marketing

If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization.

This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.  It’s divided into three core sections:

• Plan: driving repeat business and amplifying word of mouth with a great offer!
• Publish: sharing your message easily to stay top-of-mind with others (engage!)
• Promote: growing your business and measuring results.

You’ll also learn best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level. We’ll share examples of how others are using Constant Contact’s Social Campaigns to engage their current customers, gain new customers and grow their business. During the Q& A section, you can ask questions, give us feedback and talk about your marketing experiences.

Thanks,

Ellen DePasquale

Regional Development Director - NY Metro

In this seminar, you will learn email marketing best practices and how easy it is to implement them. You will take away knowledge of how to:  

*  Adhere to the do's and don'ts of email marketing
*  Create email campaign strategies that are effective for your business
*  Build your mailing list to include people who are truly interested in your message
*  Write compelling subject lines and copy
*  Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)
*  Develop targeted follow-up campaigns
*  Successfully integrate your email and social media marketing efforts 

Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.This is going to be a fun, information-packed event that will have you thinking differently about how to reach people and grow your business in 2012!